Meet The Team
Investment Team
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Bart has a 15 year track record in software private equity and operations, and leads Bloom Equity’s investment strategy and decisions, governance and investor relations.
Prior to founding Bloom Equity, Bart supported the Investment & Operations teams at Xenon Partners. Prior to Xenon, Bart spearheaded the growth of several lower middle market enterprise software and technology companies, as hired-in executive for PE Firms, and as Founder/CEO of two VC backed companies.
Bart Macdonald
Managing Partner

Jeff is a Private Equity industry veteran with over 15 years of experience deploying capital into the software industry on behalf of leading investment firms Blackstone and Diversis Capital.
Jeff serves as a Principal at Bloom Equity Partners and is responsible for driving all aspects of the investment process at Bloom.
Jeff Hsiang
Principal

Brian serves as a Senior Associate at Bloom Equity Partners where he is responsible for sourcing and evaluating new investment opportunities, as well as contributing to all phases of the investment process.
Prior to Bloom, Brian worked in M&A at STS Capital Partners and in Acquisition Finance at Mizuho Bank
Brian Veith
Sr. Associate

Jonathan is responsible for all due diligence and investment execution for Bloom Equity.
Prior to Bloom Equity, Jonathan was focused on buyouts in the enterprise software sector at K1 Investment Management, and prior to that, worked in the Mergers & Acquisitions Group at KPMG focusing on technology investments.
Jonathan attended Washington University (Olin Business School), attaining a Bachelor of Science in Business Administration, Double Major in Finance & Entrepreneurship
Jonathan Rosenblum
Associate
Operating Team
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Amanda is an Operating Partner supporting Bloom Equity Portfolio Companies execute their value creation initiatives. Prior to Bloom Equity, Amanda was an Executive Director, Value Creation at Vista Consulting Group, the wholly owned subsidiary of Vista Equity Partners, where she led a team that was accountable for four of the Flagship Fund portfolio companies, with a combined enterprise value of $7.5B.
Prior to Vista, Amanda worked at Centre Lane Partners, a mid-market PE firm focused on growth initiatives across technology, media and healthcare sectors. She saw through multiple companies to exit, including Capital Brands, which won PE Turnaround of the Year in 2021.
Amanda Greenberg
Operating Partner