Investing in Tomorrow's Leaders

BLOOM EQUITY PARTNERS

Pairing flexible capital with proprietary operating playbooks, we strive for Bloom to be the investor of choice for ambitious management teams seeking to accelerate their growth and market leadership.

Our mandate is flexible and allows us to invest in exceptional Business-to-Business, Software as a Service (SaaS) companies at varying stages of growth, so we approach every situation with an open mind and create customized investment structures to match different business models or transaction types.

 
 

OUR PHILOSOPHY

We believe there’s no higher quality business model than high margin, recurring revenue businesses with sticky products, and strong management teams who are destined for greatness but need additional capital, expertise, and partnership to thrive.

 

Bloom’s operating playbook was designed using decades of experience scaling technology businesses through different stages of growth.

 

We augment our playbooks with strategic capital and talented management teams to drive impact across each of our portfolio companies. Our shared services group works relentlessly to implement best practices across growth and demand generation, product, sales, customer success and operations, sales, marketing, driving high levels of output and capital efficiency.

 

Our flexibility as a partner allows us to execute both majority buyouts and minority growth equity investments. We focus on the quality of the business + management team and craft a winning capital strategy accordingly.

Investing in Enterprise Software Businesses

WHAT WE LOOK FOR

 
Enterprise Software
Mission Critical Applications
Majority Investments

We're big fans of mission-critical technology and software businesses with a competitive moat, a sticky and diversified customer base.

 

Whether the business is bootstrapped, VC-backed or a division of a larger organization, Bloom is completely agnostic to the structure.

Specifically, we get excited about companies that check these boxes:

Target Company Attributes

  • B2B SaaS generating $2m to $20m+ in ARR

  • 90%+ annual retention rate

  • A mature and proven product

  • Highly talented management team

Transaction Focus

  • Majority investments & growth-oriented buyouts

  • Management-led buyouts

  • Add-on acquisitions

  • Carve-outs & divestitures

Download our full investment criteria list here: 

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OUR PORTFOLIO

 
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VioStream

Bloom Acquires Viostream

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Soutron

Bloom Acquires Soutron Global

OUR TEAM

 

Bart MacDonald

Managing Partner

THE BLOOMTEAM

Bloom is lead by a seasoned team of software operators and investors

Jeff Hsiang

Principal

Bart has a 15 year track record in software private equity + operations and leads Bloom Equity’s investment process and led the team’s previous acquisitions in Viostream and Soutron, which they acquired as Independent Sponsors.


Prior to founding Bloom Equity, Bart supported the Investment & Operations teams at Xenon Partners, a +$100M buyout fund focused on small-cap SaaS, where he led the turnaround of the
fund’s then-largest acquisition (UXPin) and supported the buildout of the shared services program.

 

Prior to Xenon, Bart led the growth of 4 enterprise software companies, both as hired-in executive for PE Firms and as founder/CEO of two VC backed companies. The last startup he founded, SaplingHR, raised +$10m (led by Google’s AI fund), and was successfully sold to a strategic buyer (Kallidus).

Bart has a 15 year track record in software private equity + operations and leads Bloom Equity’s investment process and led the team’s previous acquisitions in Viostream and Soutron, which they acquired as Independent Sponsors.


Prior to founding Bloom Equity, Bart supported the Investment & Operations teams at Xenon Partners, a +$100M buyout fund focused on small-cap SaaS, where he led the turnaround of the
fund’s then-largest acquisition (UXPin) and supported the buildout of the shared services program.

 

Prior to Xenon, Bart led the growth of 4 enterprise software companies, both as hired-in executive for PE Firms and as founder/CEO of two VC backed companies. The last startup he founded, SaplingHR, raised +$10m (led by Google’s AI fund), and was successfully sold to a strategic buyer (Kallidus).

Jeff is a Private Equity industry veteran with over 15 years of experience deploying capital into the software industry on behalf of leading investment firms Blackstone and Diversis Capital.

Jeff serves as a Principal at Bloom Equity Partners and is responsible for driving all aspects of the investment process at Bloom.

Brian serves as a Senior Associate at Bloom Equity Partners where he is responsible for sourcing and evaluating new investment opportunities, as well as contributing to all phases of the investment process.

Prior to Bloom, Brian worked in M&A at STS Capital Partners and in Acquisition Finance at Mizuho Bank covering a broad range of M&A advisory and leveraged financing engagements across a variety of sectors including software, tech-enabled services, and more. 

Brian Veith

Senior Associate

Bart Macdonald

Managing Partner

Bart has a 15 year track record in software private equity and operations and leads Bloom Equity’s investment process and led the team’s previous acquisitions in Viostream and Soutron, which they acquired as Independent Sponsors.


Prior to founding Bloom Equity, Bart supported the Investment & Operations teams at Xenon Partners, where he led the turnaround of the fund’s then-largest acquisition (UXPin) and supported the buildout of the shared services program.
 

Prior to Xenon, Bart led the growth of several enterprise software companies, both as hired-in executive for PE Firms and as founder/CEO of two VC backed companies. The last startup he founded, SaplingHR, raised +$10m in venture capital (led by Google’s AI fund), and was successfully sold to a strategic buyer (Kallidus).

New York Office

 STAY CONNECTED

 
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 CONTACT US

For any inquiries please use our message form below:
Address

530 5th Ave, Floor 9
New York, NY 10036


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