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Team

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Investment Team

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Bart Macdonald

Managing Partner

Bart is the founder and Managing Partner of Bloom Equity Partners. He has over 15 years of private equity and operating experience. As Founder and Managing Partner, Bart oversees Bloom Equity’s investment strategy, value creation programs, governance and investor relations. Prior to founding Bloom Equity, Bart supported the Investment & Operations teams at a lower-middle market technology focused private equity firm. Prior to that, Bart spearheaded the growth of several technology companies, as hired-in CXO for PE firms, and as Founder/CEO of two VC-backed companies.

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Abe Borden

Principal

Abe has over 10 years of investment experience primarily in the enterprise software and tech-enabled services sectors, and supports all investment related activities and decisions as a member of the firm's Investment Team. Prior to Bloom Equity, Abe was a Director at Diversis Capital, a software and tech-enabled services focused private equity firm. Abe began his career at K1 Investment Management and Sinarmas, supporting their investment and corporate development functions. Abe received his Bachelor of Arts in Political Science from The University of California, Irvine.

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Shane Penner

Senior Associate

Shane is responsible for all due diligence and investment execution for Bloom Equity. Prior to Bloom Equity, Shane spent four years in the enterprise software sector at K1 Investment Management where he completed 20+ transactions in domestic and international markets across growth, buyout, and take-privates. Shane attended Loyola Marymount University (Hilton Business School), Double Majoring in Finance (B.A.) and Accounting (B.S.), and played D1 Men's Soccer.

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Andrew Olson

Associate

Andrew is responsible for all due diligence and investment execution for Bloom Equity. Before joining Bloom Equity, Andrew worked at Access Holdings executing a digitally-enabled, high-velocity, build-and-buy strategy in Middle Market Private Equity. Andrew attended Cornell University, attaining a Bachelor of Arts in Economics with a Minor in European Studies.

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Jeff Hsiang

Partner

Jeff has over 15 years of investment experience primarily in the enterprise software and tech-enabled services sectors, and provides oversight on all investment related activities and decisions as a member of the firm’s Investment Committee. Prior to Bloom Equity, Jeff was a Vice President at Diversis Capital, a lower-middle market enterprise software and tech-enabled services focused private equity firm. Prior to Diversis, Jeff worked at leading investment firms including Blackstone’s Private Equity Group, ECP (Spin-off of Goldman Sachs Principal Investment Arm), and Lazard (M&A Group). Jeff received a Bachelor of Arts (Honors) in Economics from Harvard University.

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Adam Kaseff

Senior Associate

Adam is responsible for all business development and sourcing related activities for Bloom Equity. Prior to Bloom Equity, Adam spent two and a half years leading business development for CriticalPoint Capital, where he focused on originating special situations in the lower middle market. Adam attended University of Michigan, attaining a Bachelor of Arts in Economics.

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Jonathan Rosenblum

Senior Associate

Jonathan is responsible for all due diligence and investment execution for Bloom Equity. Prior to Bloom Equity, Jonathan was focused on buyouts in the enterprise software sector at K1 Investment Management, and prior to that, worked in the Mergers & Acquisitions Group at KPMG focusing on technology investments. Jonathan attended Washington University (Olin Business School), attaining a Bachelor of Science in Business Administration, Double Major in Finance & Entrepreneurship.

Operations and Value Creation Team

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Oded Noy

Senior Operating Partner

Oded is a Senior Operating Partner at Bloom Equity Partners where he leads value creation initiatives both pre and post investment for Bloom’s portfolio companies. Bringing over a decade of experience as a Senior Operating Partner, first for Diversis Capital, and now for Bloom Equity Partners, Oded supported more than 15 B2B software companies, partnering with exceptional management teams to achieve scale through deploying both operational improvements and M&A rollup strategies. Oded is a career technologist, holding seven technology patents, is the founder of CTO Forum (the largest CTO group in the United States), and was previously the co-founder and CTO of TrueCar (prior to its IPO in 2014).

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Amanda Greenberg

Operating Partner

Amanda is an Operating Partner at Bloom Equity Partners, where she leads value creation initiatives both pre and post investment for Bloom’s portfolio companies. Amanda has worked in private equity operations for five years at both Vista Equity Partners and Centre Lane Partners. Amanda has partnered with fifteen portfolio companies and has seen multiple buy and sell transactions. Prior to her time in private equity, Amanda was an operator focused on go-to-market in technology and technology-adjacent companies for twelve years.

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Tom Buiocchi

Operating Advisor

Tom is focused on helping Bloom evaluate, select, and optimize enterprise SaaS and marketplace opportunities. Tom’s tech career includes 5 exits (3 as CEO or Founder, 2 as C-staff), and most recently, he was the CEO of ServiceChannel (acquired for $1.2B in August 2021) and a General Partner at Bayard Capital, ServiceChannel’s majority shareholder, helping to return over $1 billion to shareholders. Tom has served on venture-backed, private equity, and non-profit boards, and has a global perspective, having lived and worked in the U.S., Europe and Asia.

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Sham Telang

Operating Advisor

Sham is focused on helping Bloom evaluate, select, and optimize portfolio companies, with a particular focus on leveraging technology for value creation. Sham has 22+ years of CXO experience in technology and tech-driven roles, driving growth and scale in business. Sham has significant experience around P&L optimization, product management and technology, and has worked in premier multinational companies including LegalZoom, Experian, EDS, Worldcom, MCI and Perceptyx. Sham has served on multiple boards with both advisory and fiduciary responsibilities.

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Ketan Patel

Value Creation Specialist

Ketan is providing operational support to Bloom both pre and post investment. Ketan has worked in cloud-based GTM operations for the past 12 years at organizations including Oracle and SAP. Previously, Ketan was Chief of Staff and Head of Revenue Operations for BigMachines, a former portfolio company of Vista Equity Partners.

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Ken Berryman

Senior Operating Partner

Ken is focused on helping Bloom evaluate, select and optimize cloud, SaaS, and enterprise software opportunities. Leveraging a 25+ year career in the tech industry, Ken has served in multiple executive roles at 8x8, BMC Software, and Symantec where he led functional areas including sales, services and corporate development. As a former McKinsey partner focused on Tech, Media and Telecom, Ken brings a strong analytical approach and value creation mindset to every project. Ken has served on several venture-backed and non-profit Boards, and has led multiple acquisition processes as a strategic acquirer on a global basis.

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Robert Turano

Operating Partner

Rob is providing operational support to Bloom both pre and post investment. Rob has worked in private equity for five years on the Value Creation team at Siris Capital focused on operational, GTM, and technology initiatives across Siris' portfolio. Previously, Rob was a management consultant in Accenture's Strategy practice focused on M&A, pricing, and growth projects for technology and industrial businesses. Rob received his Bachelor's Degree from Villanova University with a double major in Finance and Accounting.

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Sam Chandler

Operating Advisor

Sam is focused on helping Bloom evaluate, select, and optimize enterprise software opportunities, with a particular focus on solutions enabling the innovation economy. Most recently, Sam served as Founder and CEO of Nitro, a document productivity software company, which scaled to over 14,000 business customers in 179 countries, including 68% of the Fortune 500. Sam took Nitro public on the Australian Stock Exchange in 2019 (ASX:NTO), and the company was subsequently acquired for A$561m in 2023. Sam has served on venture-backed, publicly listed, and non-profit boards, and has unique global perspective and experience.

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Lily Oliver-Torres

Value Creation Specialist

Lily is providing operational support to Bloom both pre and post investment. Since receiving her M.B.A. from Columbia, Lily has spent 12 years in strategy and operations roles at a variety of tech companies including Shutterstock, The Trade Desk, Roku and Google. She has vast experience leading multi-disciplinary teams across GTM strategy, internal operations, client services, and shared services.

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Zoya Ibrahim

Chief of Staff

Zoya is Chief of Staff at Bloom Equity. In this role, she is instrumental in supporting strategic initiatives and enhancing value creation across the firm and its portfolio of investments. Leveraging her extensive experience scaling high-growth technology ventures, Zoya brings a disciplined approach to driving operational excellence and compliance. Zoya attended Boston University, where she received dual degrees in Psychology and in Business Administration & Management.

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